Case study · Marketing site

Retail-grade polish,
sub-7 KB pages.

PAP India plans, leases, launches and runs retail destinations across India. Their site had to reassure developers, brands and landlords in a single visit — so we built papindia.in: eight pages of hand-crafted static HTML, each landing in single-digit kilobytes.

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The project

A consultancy's digital home, built like a product.

Marketing site · Retail real estate

PAP India

Property Aligners & Planners is a mall management consultancy — planning, leasing, launch and operations for retail destinations. Their site needed to speak to developers, brands and landlords with the same confidence their work does.

The answer was restraint: hand-built static pages with no framework weight, WebP imagery, extensionless clean URLs, per-page SEO from day one, and an enquiry pipeline that stores every contact and emails the team.

Static site SEO Accessibility Supabase
Visit papindia.in →
papindia.in
The PAP India homepage — dark green hero with the headline 'Malls that perform from day one' beside a mall rendering. ▓ 6.7 KB gzipped · loads instantly
What made it work

Fast is a feature.

The brief was credibility: a consultancy that runs major retail destinations needs a site that feels as considered as their work — and loads like it too.

01

Craft over framework

Pure HTML, CSS and a little JavaScript — nothing to load, nothing to break. Even the motion is CSS-only: word-by-word hero reveals and a hand-drawn success checkmark, all respectful of reduced-motion preferences.

02

SEO in the foundations

Extensionless clean URLs, canonical tags, sitemap, per-page titles and Open Graph — plus an automated verification pass over links, assets and alt text before every deploy.

03

Minutes to market

Push to main and the site deploys itself. A new team member or project page goes live in minutes — while every contact-form enquiry is stored in Supabase and emailed to the team.

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ships like this?

● what you get speed · seo · ownership
Performance-first buildHand-crafted static pages with no framework weight — WebP imagery, minimal JavaScript, and pages that land in kilobytes, not megabytes.
SEO in the foundationsClean URLs, canonical tags, sitemaps and per-page metadata baked into the build — and checked automatically before anything deploys.
Yours to evolvePush-to-deploy hosting with a verification pipeline, so a new team member or case study takes minutes — no agency round-trips.
Start a project

Have a site to build?

Tell us about your project. We'll come back within two business days with a plan.

Prefer email? apoorv@sbrdigital.in

  • No sales calls to get a real answer
  • A named engineer, not an account manager
  • Honest scope, even if it's "not yet"